Biography

Katrina Rojas is a graphic designer, poet, and community builder. As a freelance graphic designer she channels her creativity into helping purpose-driven businesses, organizations and entrepreneurs tell their story through design. As founder of KR Design Studio, she specializes in strategic branding, website design, and photography, crafting compelling visual identities that elevate missions and stories in a meaningful way. Katrina is also a poet and author of "When She Loves", her debut poetry collection, which is a deeply personal exploration of love, self-discovery, and the journey toward healing (available on Amazon). An advocate of vulnerability and community, Katrina is founder of Soft Girl, Soft Life (SGSL), a wellness-centered brand creating community experiences that empower women to lead softer, more aligned lives. Through curated retreats, healing workshops, and affirming gatherings, SGSL offer a counter-narrative to burnout culture — one that celebrates ease, joy, and connection.