Katrina Rojas

design Portfolio

About

Katrina Rojas is a Boston-based graphic designer and visual storyteller with a deep passion for branding and web design. With a background in journalism and strategic communication, she brings a storytelling-driven approach to every design project—translating ideas into thoughtful, visually compelling solutions that elevate brands and amplify impact.

As the founder of KR Design Studio, she has led creative projects across industries, designing brand identities, digital assets, and user-friendly websites that resonate with diverse audiences. Having worked with Walk With Gonzo, the Association of Latino Professionals for America, Living Art Boston, Valley Venture Mentors, FSG Consultants, Effective Grants LLC and more, her design work is rooted in intentionality, combining visual finesse with strategic clarity to ensure each piece aligns with the client’s mission and vision.

In addition to her freelance work, she brings experience in photography, marketing, public relations, and social media strategy from roles at The Castle Group and the Black Economic Council of Massachusetts, having led design initiatives internally and for large-scale events. She understands how visuals operate within a broader communications ecosystem and enjoys developing integrated brand campaigns that drive engagement and visibility across platforms.

- Logo Design
- Brand Identity Design
- Web Design (Wix, Squarespace)
- SEO Optimization
- Digital and Print Collateral (sponsorship/pitch decks, signage, lanyard designs, etc)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom etc.)
- Canva
- Hootsuite, Hubspot, Sprout
- Strategic Communication
- Social Media Strategy
- Content Creation
- Photography (portrait, event, editorial)

Logofolio

projects

Testimonials

Joe’l Gonzalez, Walk With Gonzo

“It was wonderful working with Katrina! She is extremely professional, creative, and easy to work with! Katrina helped bring our vision to life!”
Zuhaly Ramón, Marketing Strategist

“I'm thrilled to announce the launch of my brand new website! After months of zooms, texts, and 10 minute voice notes that should have been a call - Katrina Rojas brought my vision to life that I am beyond excited to share with you all today. From one ‘Dominirican’ to another - you've brought my blogger and editorial magazine writer dreams to life.”
Jodi Wolin, Inspired Philanthropy

“Katrina is thoughtful, creative, and a true pleasure to work with. I cannot recommend her enough!”
Sharon McDonald, Effective Grants

“Katrina was the perfect creative partner for elevating my brand and building our website. We went from having minimal brand identity and no online presence to an artfully designed logo package and website that fit our vision exactly. Katrina was extremely thorough and attentive throughout the process and I would recommend her design services to anyone seeking to bring their business to the next level.”
Judy Zayas-Bayan, Your Skin Thanks You

"Katrina helped bring our vision to life and appreciate her efforts in helping us with our branding. She took the time to hear what our brand was about and asked all the questions needed to execute what was missing on our end. We appreciate Katrina's help and will definitely work with her again for future projects."
Jaye Smith, FSG Consultants

“KR Design Studio did a solid job bringing my website vision to life! Katrina was professional, responsive, and delivered a clean, functional site that met my needs. If you’re looking for a designer who can execute your ideas effectively, she’s a great choice.”